Floral Safari theme announced for Chelsea in Bloom 2017

20 February 2017

Press Release

Cadogan is delighted to announce that ‘Chelsea in Bloom’ will this year see the neighbourhood transformed into a menagerie of floral animals, as a ‘Floral Safari’ theme is confirmed for 2017. 

The playful, colourful theme - chosen for the event’s 12th year - will see retailers across Chelsea inspired by far-flung destinations and flocks of animals (not forgetting fashion favourite animal prints) to create incredible floral displays for visitors to enjoy from Monday 22nd to Saturday 27th May.


Produced by Cadogan, in association with the Royal Horticultural Society (RHS), as a complementary addition to the Chelsea Flower Show, Chelsea in Bloom has grown dramatically since its inception and last year saw over 35 retailers along Sloane Street, Sloane Square and Duke of York Square turning their shop fronts into floral fantasies to compete for the coveted awards.


The perfect addition to the RHS Chelsea Flower Show, visitors will also be able to enjoy other activities including free rickshaw rides, guided tours and other pop-up delights, as well as fantastic shopping and plenty of spots to stop for something to eat or drink and take in the atmosphere. Further news and updates will be posted to www.chelseainbloom.co.uk, which currently showcases entries from the 2016/15 competitions.